Before running a video on digital screens, a brand needs to check whether its offer is clear and easy to understand, and what draws attention in the frame.
Analyzer by METER helps assess the creative and plan revisions. At GEOMOTIVE, we use it before videos go live. Here is how it works, using Kia Sportage as an example.
Upload the final version of your video
Open analyzer.meter.ad and sign in with your phone number and a code sent through Telegram. Click “New analysis”, choose the report language and upload your video.
If needed, add credits to your METER wallet and start the analysis. The completed report will appear under “Results”.
Upload the version with the final copy, logo and promotional offer.
Read the report using Kia as an example
In the Kia Sportage video analysis, the creative delivery score was 81 out of 100, font legibility scored 96 and colour contrast scored 94. These are strengths worth preserving when you revise the video.
Creative delivery score
Font legibility
Colour contrast
What needs work
Highly legible text does not necessarily fall within the areas that attract attention. In this report, text alignment with the visual focus and colour harmony need improvement.
The pre-launch creative index only includes confirmed factors. Data coverage is 70%; missing metrics are not counted as zero. Brand visibility has no score in this report.
The predicted-attention map shows a clear area around the car. The next question for the brand is whether the price, model name and logo get enough attention. To check this, watch the entire video with the overlay, rather than judging a single frame.
The car draws attention. But do people notice the price, model name and logo?
Share the report with your designer
For the Kia video, the service recommends aligning text more closely with attention areas, refining the colour palette and checking safe margins. The brand can turn these observations into a short design brief:
- 01Price placement
Check where the price sits in relation to the car.
- 02Text margins
Check the distance between the text and the edges of the frame.
- 03Colour combinations
Refine the palette while keeping the strong contrast.
After making changes, upload the new version and compare the same metrics. If you are preparing several offers, check each one separately: changing the price, copy or final frame changes the composition.
This gives the marketer evidence to support creative approval and gives the designer clear tasks before the video is sent to the media operator.
Scores and attention maps help assess the creative; campaign performance and sales are evaluated separately.